Design + Illustration

WSC - Branding

 
 
 

Workshop Cafe - Brand/Product Development


Packaging

Bottled Cold Brew

This “Take-away” bottle design for the house-made cold brew was Workshop Cafe’s first packaged product. Final design adorned a geometric design reflecting the brand’s concept of merging utilitarian symbolism with a clean and modern aesthetic. The strong hexagonal wireframe pattern represents the company’s motto “We are Builders”.

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“Private Label” Coffee Program:

Retail coffee bean bag designs w/ Nitro cold brew bottle design.

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In-store printed material:

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Instructional Signage:

 

Branded product family:

Cafe operations and promotional

 

Corporate Infographic:

 

Digital Marketing:

Digital Overhead Menu & Website Menu:

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Web Design:

 

Product

UI: Digital app menu

In 2016 Workshop Cafe elevated it’s food program with a fully revamped menu. Being a business model enabled by technology, Redesigning the ordering system on the native App was first in-line. Key aspects of the design include: hi-res photos of every item. Drop-down organization of each food category for easy of access. Selection indicator with a cart that populates on the spot for reference.