WSC - Branding
Workshop Cafe - Brand/Product Development
Packaging
Bottled Cold Brew
This “Take-away” bottle design for the house-made cold brew was Workshop Cafe’s first packaged product. Final design adorned a geometric design reflecting the brand’s concept of merging utilitarian symbolism with a clean and modern aesthetic. The strong hexagonal wireframe pattern represents the company’s motto “We are Builders”.
“Private Label” Coffee Program:
Retail coffee bean bag designs w/ Nitro cold brew bottle design.
In-store printed material:
Instructional Signage:
Branded product family:
Cafe operations and promotional
Corporate Infographic:
Digital Marketing:
Digital Overhead Menu & Website Menu:
Web Design:
Product
UI: Digital app menu
In 2016 Workshop Cafe elevated it’s food program with a fully revamped menu. Being a business model enabled by technology, Redesigning the ordering system on the native App was first in-line. Key aspects of the design include: hi-res photos of every item. Drop-down organization of each food category for easy of access. Selection indicator with a cart that populates on the spot for reference.